Prevue and Caesars launch Meeting Planner Appreciation Month

Prevue Meetings + Incentives and Caesars Entertainment launched an annual September observance to recognize meeting and incentive planners, starting with a debut celebration this year. The initiative adds a yearbook, resources and a new Planner of the Year honor as the industry seeks a more unified way to spotlight planners' impact.

Why it matters: - Meeting planners help drive business events, conventions, incentive travel and exhibitions that generate economic impact for destinations worldwide. - The new observance gives the industry a single annual moment to recognize a profession that often works behind the scenes. - The initiative is designed to become a lasting global tradition across meetings, hospitality, tourism and related sectors.

What happened: - Prevue Meetings + Incentives and Caesars Entertainment launched Meeting Planner Appreciation Month at The Next-Gen Experience Summit at Caesars New Orleans Hotel & Casino. - The first observance begins in September 2026 and will return annually. - The initiative is led by Prevue Meetings + Incentives, published by Worth International Media, in partnership with Caesars Entertainment and industry partners. - Organizations worldwide are invited to take part each September.

The details: - The campaign will recognize the vision, leadership, creativity and dedication of meeting and incentive planners. - The official website, meetingplannerappreciationmonth.com, will host the initiative throughout September. - The site will feature a digital Yearbook, sponsor-produced thank-you video tributes, educational resources, exclusive giveaways and tools for organizations celebrating planning teams. - The month will also introduce the inaugural Planner of the Year, presented by Caesars Entertainment. - Industry associations and peers will nominate the Planner of the Year honoree. - Organizations can celebrate through appreciation campaigns, recognition programs, awards, educational initiatives, community service projects, social media engagement and local events. - Prevue Meetings + Incentives has been published by Worth International Media since 2009. - Caesars Entertainment Meetings & Events says planners can work with one dedicated team across more than 50 properties, more than 2.1 million square feet of meeting space and more than 50,000 guest rooms. - Caesars Entertainment says planners can combine properties and venues within a destination under a single contract and minimum. - Caesars Rewards Meeting Diamond Program provides elite perks, rewards and privileges. - For more information about Caesars Entertainment Meetings & Events, visit Caesars Means Business.

Between the lines: - The launch turns industry appreciation into a branded, repeatable campaign rather than a one-off tribute. - Prevue and Caesars are positioning the observance as industry-owned, not just company-led, to help drive broader participation. - The Planner of the Year award adds a concrete incentive for engagement and gives the month a focal point beyond symbolic recognition.

What's next: - Industry groups, destinations, suppliers and meeting professionals can use the official website to access promotional materials and join the campaign. - September will be the main activation window each year. - Organizers expect more associations, venues and brands to build their own planner recognition programs around the observance.

The bottom line: - Prevue Meetings + Incentives and Caesars Entertainment are trying to make September the meetings industry's annual thank-you moment for the planners who make the business run.