Gordon McKernan to give away 600 bikes and helmets to Louisiana children

Louisiana attorney Gordon McKernan is distributing 600 bikes and helmets to children in eight cities this holiday season through his 14th annual Gordon Gives Bike Giveaway. Registration is open now, with deadlines in late November and early December, as the program expands a tradition that started with 94 bikes in Baton Rouge in 2012.

Why it matters: - The giveaway puts bikes and helmets in the hands of children across Louisiana during the holidays. - The annual event has grown from a local Baton Rouge effort into a statewide tradition. - Families can enter for free, and each selected child also receives a helmet.

What happened: - Louisiana personal injury attorney Gordon McKernan is giving away 600 bikes and helmets through the 14th annual Gordon Gives Bike Giveaway. - The giveaway covers eight Louisiana cities this holiday season. - Registration is open now at gordongives.com. - Registration closes Nov. 29 for Alexandria, Lafayette, Lake Charles, Monroe and Shreveport. - Registration closes Dec. 6 for Baton Rouge, Hammond and Metairie. - Winners will be selected at random and notified by email and phone.

The details: - Each winner will receive a helmet donated by local physicians. - Pickup dates, times and locations for each participating city are listed on the giveaway website. - The giveaway began with 94 bikes in Baton Rouge in 2012. - McKernan has since given away thousands of bikes to children across Louisiana. - The bike giveaway is part of Gordon Gives, the charitable arm of Gordon McKernan Injury Attorneys. - Gordon Gives supports families and communities across Louisiana.

Between the lines: - McKernan says the event is tied to his childhood memory of receiving a red bike for Christmas. - The annual giveaway serves as both a community program and a recurring holiday brand touchpoint for the firm. - The scale of the program suggests continued demand and strong local participation across multiple markets.

What's next: - Families in participating cities can continue registering until their local deadline. - Selected winners will be contacted after the random drawing. - Pickup details will be available through the giveaway website. - Gordon McKernan Injury Attorneys says questions can be directed to (225) 888-8888 or through getgordon.com. - The firm is based at 5656 Hilton Ave., Baton Rouge, LA 70808, and has offices in Alexandria, Baton Rouge, Denham Springs, Gonzales, Hammond, Lafayette, Lake Charles, Metairie, Monroe, Shreveport and Zachary.

The bottom line: - Gordon McKernan’s holiday bike giveaway is expanding a 14-year Louisiana tradition with 600 bikes, helmets and a statewide reach.